About Imperative

Imperative, a B Corp, is the pioneer and leader in talent analytics for purpose-driven companies. Launched in 2014, our assessments have been used by employers from LinkedIn to Etsy to Kenneth Cole, and by over 75,000 professionals seeking to maximize purpose in their careers. Co-founded by Aaron Hurst, founder of the Taproot Foundation and author of the Purpose Economy, Imperative was a TED Prize finalist and has been featured in publications from the New York Times to Fast Company.


Imperative is seeking purpose-driven professionals for our expanding team.

Current openings